# Growth Model Mech Titans aims to acquire users by utilizing different marketing strategies: **KOL (Key Opinion Leaders) marketing** We aim to partner up with KOL with massive followings as well as other high-profile influencers within the Crypto and Gaming space. **SEM and Paid Ads** We will run targeted ads on social media to attract new users and sell our NFTs. Our aim is to attract as many new users as possible from Twitter and other social media platforms. **Airdrops** Social Airdrop campaigns will be launched in order to incentivize our community at the start of the project. **Press releases** We are working with a media agency and will distribute our press releases through the most prominent targeted media. **Community & Referrals** Mech Titans is a community-centered game, and as such, its growth lever will be the virality generated by early adopters. We aim to encourage virality by offering Tokens to users who refer the game to new players. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://whitepaper.mechtitans.com/fundamentals/growth-model.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.